The days of asking a neighbor who they use for XYZ service hardly happens any more. Less and less are seeking family or friend referrals as they are turning to an internet search to find the best fit for their needs. Here is a fun fact – ranking on the first page of Google, your business is 90% more likely to generate more traffic through search engines and in turn, bring more customers to you. Sounds good, right? So what is the secret to better search results rankings for your business? Search Engine Optimization and well, let’s be honest, continual focus on your improving rankings for your targeted keywords, making smart, data driven optimizations, and the overall dedication to keep working at achieving the desired results. It also helps to have an ongoing understanding of the search algorithms that can affect the rankings of your website. And lucky for you (us), we love staying in the know about search algorithms and all things SEO. A well executed SEO strategy is what it takes to elevate your brand!
In today’s search heavy marketing space, there is more required than just well written words when it comes to website content and your brand message. At Elevative Digital, before we engage in telling your brand’s story we do the homework necessary to make sure the message shared enhances your brand’s opportunity to be found on the search results pages. We consider the core keywords that will help improve your rankings, we dive into your competitors to see what they are doing and we develop amazingly well written content from there. Content that will be found by Google, content that captures the searchers interest enough so that they want to read the brand story and find out why you are the right person to help solve their problem or fulfill their need. We want them to find you, engage with you and then become a loyal customer. It can all be done with the right brand messaging and content – it is your time to shine.
When it comes to SEO, we begin with a comprehensive audit of your existing on and off page SEO. We are always up front and honest – the good, the bad, the ugly. We will let you know where you are and what we’ll need to do in order to build your brand and get you shining brightly in the search results pages.
We are sure you know who your competitors are – and so do we. A key part of developing an SEO strategy for your brand is what we call the undercover dive – it is where we take the time to reverse engineer your competitors marketing efforts. We dive in so that we can get an understanding of where they are ranking and why.
Technical SEO is the behind the scenes portion but may be one of the most important parts of your brand or business’ future success. This is where we deal with the optimizations of content, keywords, page structures, site speed and the overall performance of your website.
Keeping in front of the competition takes work and that means ongoing SEO management is one of the most crucial components of successful search engine optimization. We are continually monitoring keyword rank position to ensure you stay on top.
Content is now one of the most important ranking factors when seeking to improve your business’ SEO results. Google and other major search engines want to give searchers the information they are searching for – that is accomplished with quality, authentic content on your website, shared on your social pages and other areas across the internet.
All In One Marketing Package
HOW WE BOOST
Our team of experienced SEO specialists will work with you to develop your online presence goals starting with a personalized SEO plan.
Our team will navigate your website and review your current analytics and rankings. Using our suite of SEO tools, we are able to identify key areas of needed improvement and identify new initiatives designed to blast off your business.
We analyze popular search terms in your industry, search volume for those terms, and opportunity for growth. Using our keyword tools we can identify the terms that are most valuable for boosting your business.
Utilizing our research, our team will apply on-page optimizations to your website. We track the changes being made to your website so that we can report back the effectiveness of our boost efforts.
We track your site using Google Analytics and Search Console. These insights show us how your site is performing, but also where there is room for improving. It provides us a road map for continuous growth of your brand.
With our SEO optimization services, our team develops keyword optimized content targeted to engage your customers, and perform for your brand’s growth in the search engine result pages.